Apology Manifesto: Sorry? Never.
Welcome to Apology . Here, the only thing we regret is that one too many drinks on Saturday night. And even then...
Let's be honest (it's kind of our trademark): the fashion world is often as polished as an Instagram filter. Everyone is beautiful, everyone is nice, everyone is "living their best life".
Bullshit.
At Apology, we know that real life isn't like that.
Real life is wanting to kill your boss on Monday morning, ordering a salad and stealing your neighbor's fries, being a "Dreamer but not naive", loving passionately one day and saying "Fuck love" the next.
Our mission? To dress up your character (especially the bad one).
We created Apology for women who have too much personality to wear muted clothes. Our t-shirts aren't just clothes, they're warning signs. Cotton armor. Conversations that start before you even open your mouth.
You wear what you think. Literally.
Ethical, but not annoying.
Just because someone is outspoken doesn't mean they can do whatever they want. You can be cheeky AND responsible. It's even recommended.
So here's the deal:
- Organic cotton only: Because you might want to see the planet burn (metaphorically), but not literally. Our t-shirts are soft on your skin, tough on jerks.
- Made in Portugal 🇵🇹: Our pieces are assembled in Portugal. Not on the other side of the world in questionable conditions. We love sunshine, wine, and quality workmanship.
- Printed in France 🇫🇷: Your biting messages are branded (well, with eco-friendly ink) in our workshop in the South of France. It sings, it has character, it's just like us.
For all your personalities.
Whether you're in the mood to wear our Fuck Perfection T-shirt because you messed up your eyeliner, or you're feeling like a Passionate Rebel , we've got you covered.
We are here for those who embrace everything: their paradoxes, their desires, and their dark humor.
So, stop apologizing for being yourself.
Join the gang. Spread the message. And if others don't like it?
Tell them from us: Apology . (But don't mean it for a second).
