Apology Manifesto. For souls that are tired but not dead.

At Apology, we don't treat broken hearts with Doliprane,
nor burnouts with Pinterest quotes.
We treat with organic cotton, dark humor,
and punchlines that sting just where it itches.

We believe in clothes that feel good.
Not the clothes that dictate who you should be.
But to those who remind you of who you are.
Fucked up, flamboyant, fabulously tired. And alive.

We don't sell t-shirts.
We sell shields.
Against the blues, the stress,
the pressure and sometimes even the old age.

Each sweatshirt is a prescription.
Each message, a mini therapy.
Fed up with life? Write an Apology.
You'll see, it already hurts a little less.

No bullshit here. No inflated margins.
Just textiles that speak to you. That understand you.
And who hugs you a little when it's bad in your head.

Want to feel better? Start by dressing for it.
Apology, clothes that look good when things look bad.