Are your t-shirts & sweatshirts really unisex?

Absolutely. Our t-shirts and sweatshirts have a modern, comfortable, and flattering cut for everyone.

Woman, man, non-binary, stylish dog (well, not sure about the dog)... it's your message that matters, not your gender.

Can I really write anything on the t-shirt & sweatshirt?

Almost. We love the impertinence, the dark humor and the sarcasm.
However, if it's illegal, racist, or just completely idiotic, we reserve the right to cancel your order (and judge you silently).

👉 Customize my garment

I made a spelling mistake in my text...

Ouch. We print exactly what you write. If you wrote "I like potatoes" instead of "I like legs," you'll wear your passion for starchy foods with pride. Proofread it. Twice.

Is this really eco-friendly or is it just marketing to make me feel guilty?

We don't do greenwashing, we do common sense.
Greenwashing is pretending to save dolphins by producing 10,000 t-shirts that will end up in the trash.

Here, the rule is strict:

  1. No stock, no waste: We produce ON DEMAND. Your t-shirt or sweatshirt doesn't exist until you order it. The result? Zero unsold items, zero destruction, zero waste. We only produce what's necessary. It's radical, but it's the future.
  2. GOTS Organic Cotton: We don't use pesticides, just organic cotton that's gentle on the planet (and on your boobs).
  3. Printed in France 🇫🇷
It doesn't suit me, can I return it?

Yes, we're not monsters. You have 14 days after receipt to change your mind.
Whether it's because you don't like the cut or because you overestimated your motivation to wear "XS", we accept returns as long as the product is in perfect condition (not worn, not washed, not stained with wine).

Are returns charged?

Listen, we like you, but we're not your mother. Return shipping is usually your responsibility (unless we messed up, of course). Double-check the size guide first; it'll save both of us time.

Why should I choose Apology over another cool brand?

Excellent question. There are plenty of "cool" brands. But do they have your audacity?

Here's why you'll stay here (and fall in love):

  1. We say out loud what you think quietly:
    Other brands sell you beige poetry and "Good Vibes Only." It's cute, but it's fake.
    We sell you reality. Sarcasm. Impertinence.
  2. YOU are the boss (Personalization):
    Elsewhere, you buy what's offered to you. At Apology, if you don't find what you're looking for, you create it.
    With our configurator, you decide the punchline. We provide the quality support, you provide the genius.
  3. No guilt (Ethical without being annoying):
    You can be a "bitch" (affectionately) while saving the planet.
    We produce on demand (no discarded stock) and print in France.
  4. Quality that lasts:
    Our t-shirts don't warp after two washes. We want your message to remain legible for a long time. A very long time. Especially if it's to annoy your ex.

In short: Choosing Apology means choosing the side of those who have character AND values.

What is the “Apology instruction”?

Send us back your Apology t-shirt, even if it's worn out.

We'll give you a voucher worth up to €25 , depending on the condition of the item.

What we can reuse, we do. What we can't, we recycle.

And you're participating in a circular fashion. Easy.

👉 More info here

How big is it?

Our cuts are unisex .

  • Do you want a loose fit? Take your usual size.
  • Do you want it to fit snugly? Take a size smaller.
  • Are you a guy? Get your normal size.
    Basically: stop lying about your measurements and look at the size guide.
When will I receive my precious item?

We're not Amazon, and that's a good thing. Your pieces are produced with love (and a little bit of rage) in Portugal, then printed in France.
Allow approximately 5 days for production + 2-3 days for shipping (Colissimo or Chronopost carbon neutral, because we pollute less than your ex).
In short, it's coming up fast, but don't wait until the day before your friend's birthday to order.

Is delivery free?

It depends on how much you love us (and how much you buy). Check out the banner at the top of the site; that's often where we announce the good news. Otherwise, just think of it as the price you pay for style without leaving your couch.

I went to the wrong address...

Great! If your order hasn't shipped yet, send us an email immediately and pray hard. If it has... hope your neighbor is nice (or has the same taste as you).

Do you do limited editions?

Oh yes.

Some designs are there for a season, a mood or a current craze.

When it's over, it's over .

Moral: if a message speaks to you, jump on it.

Do your clothes last?

We make them to last.

Thick organic cotton, strong seams, inks that last and withstand washing.

You won't have to throw it away in 6 months. It's good for you, your wallet, and the planet.

Is this a big company behind Apology?

Nope.

Apology is a small team, a creative (and somewhat grumpy) person, and a lot of passion.

No executive committee in suits.

Just humans who want to do things right.

I have a question that isn't there.

You're special, we knew it. Write to us using the contact form. We'll reply faster than your Tinder date, we promise.

You can also contact us via Instagram or Facebook.

Too rushed?

We can chat then! You will find a small bubble at the bottom of the site to talk to us.