What are these prices? Apology sells without margin? But why?
So yes, here our sweatshirts & t-shirts are sold without margin. Our sweatshirts cost us 33 euros, the t-shirts 22 euros and we resell them to you at the same price.
Zero margin.
Why : to follow through with an approach that avoids treating people like walking credit cards.
We leave it up to you to leave us a tip in your basket, nothing obligatory.
Is it only for women?
so, yes indeed, our communication is mainly aimed at women. But our products are unisex, so depending on the message on our t-shirts and sweatshirts, everyone will find what they are looking for.
I can customize?
Yes you can! Click on the "I personalize" section and you will have all the information.
Is it eco?
We try to do the best! Organic cotton, GOTS label, oekotex, plastic-free packaging, carbon-neutral shipping, ecological inks... we still have work to do on the production site, which is located in Asia. Made in Portugal products are coming soon!
Can I return my product if I am not satisfied?
Yes, you have 14 days after receipt to let us know.
Where do you make your clothes?
In Portugal, in workshops with top quality and respect for people.
The printing is done in France, with love and clean ink.
The result: a clean, beautiful, and long-lasting product. What else?
Why should I choose Apology over another cool brand?
Because we don't just make clothes.
We make pieces that reflect you, that say what's in your heart (or on your tongue).
It's stylish, it's clean, and it's bullshit-free.
What is the “Apology instruction”?
You send us your Apology t-shirt or sweatshirt, even if it's worn.
We'll give you a voucher worth up to €25 , depending on the condition of the item.
What we can revalue, we do. What we can't, we recycle.
And you're participating in circular fashion. Easy.
How do your t-shirts and sweatshirts fit?
They are classic , unisex cut.
If you want a fitted look, take your usual size.
If you want something loose or comfy, go up a size.
And don't worry, it doesn't shrink when washed (tested & validated).
Why does it take a while to be delivered?
Because we produce on demand, nothing is stored for nothing.
Your sweatshirt or t-shirt is printed just for you , with care.
So yeah, it's not Amazon Prime, but it's cooler for the planet (and for your style).
So you will have to wait between 5 and 8 working days, yes baby.
Do you do limited editions?
Oh yes.
Some designs are there for a season, a mood or a current craze.
When it's over, it's over .
Moral: if a message speaks to you, jump on it.
Do your clothes last?
We make them to last.
Thick organic cotton, strong seams, inks that last and withstand washing.
You won't have to throw it away in 6 months. It's good for you, your wallet, and the planet.
Is this a big company behind Apology?
Nope.
Apology is a small team, a creative (and somewhat grumpy) person, and a lot of passion.
No executive committee in suits.
Just humans who want to do things right.
Can I give someone an Apology t-shirt?
Obviously !
A strong message + quality that stands out = the perfect gift .
You can even customize a template to give them a unique message and we'll ship it to your friend's address if you like.
Guaranteed fun (and smiles too).
Do you still have a question?
Send us a message via the contact form and we will get back to you very quickly.
You can also contact us via Instagram or Facebook.
Too rushed?
We can chat then! You will find a small bubble at the bottom of the site to talk to us.