FAQ t-shirts

Compared to what? To a rag made in a cellar on the other side of the world that will twist after the first wash?
At Apology, the price is that of respect (and style).

1. GOTS Organic Cotton: No pesticides are put on your skin. Isn't that better?
2. Made in Portugal 🇵🇹: Our seamstresses have decent wages and normal working hours.
3. Printed in France 🇫🇷: Local know-how has value.

In short, we don't sell "expensive" things, we sell quality . If you prefer to buy disposable items, fast fashion is just around the corner. Here, we invest for the long term (just like with men, you have to choose wisely).

Absolutely. Our t-shirts have a modern, comfortable and flattering cut for everyone.

Woman, man, non-binary, stylish dog (well, not sure about the dog)... it's your message that counts, not your gender.

Almost. We love the impertinence, the dark humor and the sarcasm.
However, if it's illegal, racist, or just completely idiotic, we reserve the right to cancel your order (and judge you silently).

👉 Customize my garment

Ouch. We print exactly what you write. If you wrote "I like potatoes" instead of "I like legs," you'll wear your passion for starchy foods with pride. Proofread it. Twice.

We're not doing greenwashing , we're doing common sense.
Greenwashing is claiming to save dolphins by producing 10,000 t-shirts that will end up in the trash.

In our country, the rule is strict:

1. No stock, no waste: We produce ON DEMAND . Your t-shirt doesn't exist until you order it. The result? Zero unsold items, zero destruction, zero waste. We only produce what's needed. It's radical, but it's the future.
2. GOTS Organic Cotton: We don't use pesticides, just organic cotton that's soft for the planet (and for your boobs).
3. A (relatively) short supply chain: Portugal 🇵🇹 for the cut, France 🇫🇷 for the printing. Your t-shirt didn't travel around the world three times by plane before arriving at your door.

So no, we're not perfect (who is?), but we're far, very far from the "green blah blah" of the fast-fashion giants.

Yes, we're not monsters. You have 14 days after receipt to change your mind.
Whether it's because you don't like the cut or because you overestimated your motivation to wear "XS", we accept returns as long as the product is in perfect condition (not worn, not washed, not stained with wine).

Listen, we like you, but we're not your mother. Return shipping is usually your responsibility (unless we messed up, of course). Double-check the size guide first; it'll save both of us time.

We chose sunshine and European know-how. Not exploitation on the other side of the world.

The journey of your t-shirt is simple:

1. Born in Portugal 🇵🇹: That's where the fabric is knitted and assembled. Why? Because it's the Mecca of quality textiles, working conditions are decent, and it's (almost) next door.
2. Personality in France 🇫🇷: Once the base is ready, it goes to our workshop in the South of France . That's where we print your favorite messages with water-based (clean) inks.

Result: Your t-shirt has a better carbon footprint than your avocado and shrimp lunch. And it's indestructible.

Excellent question. There are plenty of "cool" brands. But do they have your audacity?

Here's why you'll stay here (and give in to temptation):

1. People say out loud what you think quietly:
   Other brands sell you beige poetry and "Good Vibes Only". It's cute, but it's fake.
   We sell you reality. Sarcasm. Impertinence. With us, you'll find gems like the "Fuck Yoga" T-shirt because sometimes, downward-facing dog is a pain.
2. YOU'RE the boss (Customization):
   Elsewhere, you buy what's offered. At Apology, if you can't find what you're looking for, you create it.
   With our customizable message T-shirt , you decide the punchline. We provide the quality support, you provide the genius.
3. No guilt (Ethical without being boring):
   You can be a "bitch" (affectionately) while still saving the planet.
   We produce on demand (no stock thrown away), in Portugal (decent working conditions) and we print in France .
   Buying elsewhere means taking the risk of wearing something made by someone who doesn't even have a bathroom break. Not our style.
4. Lasting quality:
   Our t-shirts won't shrink after two washes. We want your message to stay legible for a long time. A very long time. Especially if it's to piss off your ex.

In short: Choosing Apology means choosing the side of those who have character AND values.

Send us back your Apology t-shirt, even if it's worn out.

We'll give you a voucher worth up to €25 , depending on the condition of the item.

What we can reuse, we do. What we can't, we recycle.

And you're participating in a circular fashion. Easy.

👉 More info here

Our cuts are unisex .

• Do you want a loose fit? Take your usual size.
• Do you want it to fit snugly? Take a size smaller.
• Are you a guy? Get your normal size.
  Basically: stop lying about your measurements and look at the size guide.

We're not Amazon, and that's a good thing. Your pieces are produced with love (and a little bit of rage) in Portugal, then printed in France.
Allow approximately 5 days for production + 2-3 days for shipping (Colissimo or Chronopost carbon neutral, because we pollute less than your ex).
In short, it's coming up fast, but don't wait until the day before your friend's birthday to order.

It depends on how much you love us (and how much you buy). Check out the banner at the top of the site; that's often where we announce the good news. Otherwise, just think of it as the price you pay for style without leaving your couch.

Great! If your order hasn't shipped yet, send us an email immediately and pray hard. If it has... hope your neighbor is nice (or has the same taste as you).

Oh yes.

Some designs are there for a season, a mood or a current craze.

When it's over, it's over .

Moral: if a message speaks to you, jump on it.

We make them to last.

Thick organic cotton, strong seams, inks that last and withstand washing.

You won't have to throw it away in 6 months. It's good for you, your wallet, and the planet.

Nope.

Apology is a small team, a creative (and somewhat grumpy) person, and a lot of passion.

No executive committee in suits.

Just humans who want to do things right.

Yes, but it's at your own risk.

There are two schools of thought:

1. You're feeling playful: You buy her the "Fuck Perfection" or "Dreamy but Not Naive" t-shirt. If she laughs, she's a true friend. If she sulks, you've just saved yourself a Christmas dinner next year.
2. You're a coward (or indecisive): Are you afraid of choosing the wrong size or that the message will be "too much" for her delicate sensibilities?
   Get an Apology Gift Card . It's the surest way to tell him, "Buy yourself a personality (and the matching t-shirt)." Available from €25 to... much more, if you really have something to apologize for.

Our tip: For Christmas, get the set of 2 customizable T-shirts . One for her, one for you. That way, you'll both be cheeky. It's always better in a pack.