The Apology Concept
The desire to wear quality sweatshirts and t-shirts with strong messages.
Based near Lille, the Apology brand was born from a very simple idea: What if we launched an e-commerce site that looks like a real business? Go back to basics, to obvious things, and use common sense: good products, which last over time, printed in France (and for some made in France), don't worry, have a frank speech and directly with you.
Oh la la you're going to tell me that we smoked too much while writing that! (maybe...). But what we want to do with Apology is more like opening a small shop in town, a shop in which you will find original products, products that make you smile, that make you think of someone, a memory... and we sincerely wish to dialogue with you, to listen to you, to exchange on all subjects.
Apology is carried by Olivier, so if you want to know more about me (notice to stalkers), you can consult my Instagram lost (yes I take myself for a photographer...).
At Apology, we want to keep it simple:
- Quality products and that last over time. The goal of the game is that you don't have to throw away your sweatshirt or t-shirt after 6 months. So yes you will come back to see us less often, but it's better for the planet!
- Des t-shirts et sweats unisex, trendy cuts that will please everyone and that once again prevent us from producing too much.
- Production on demand in order to limit stocks and therefore to pollute for nothing.
- A 100% organic, GOTS, Oeko-tex range.
- Words printed in France with ecological inks.
- Free delivery from 60 euros.
- The possibility of personalize your sweats and t-shirts with your messages, your ideas.
- Un service clients ultra cool via Whats app et Instagram.
Too simple, are you going to tell us?
Bah... yes you are right, but why make it complicated when you can make it simple!
At Apology we like words, short sentences, the French language and punchy American expressions.
We like to choose words / phrases that give us a feeling, a feeling, an emotion, words that do not leave us indifferent, and even less those that look at you!
Our sweatshirts and t-shirts are made of organic cotton, G.O.T.S certified (pas Game of Thrones... but this here), the prints are made in France:
- water-based inks
- 100% eco-certified inks by the OEKO-TEX® ECO PASSPORT and by the very serious GOTS 5.0 label
- VEGAN inks (yes yes it exists, it's not just for the bobo restaurant)
Apology Sweatshirts are super soft, thick but not too warm (85% Organic Ring-spun Combed Cotton, 15% recycled polyester, 280 gsm for sweatshirts, 300 g/m² for hooded sweatshirts), they are ideal for the chilly of everyday life and for those who prefer to wear just a nice sweater in the evening.
Our t-shirts are also super soft, made from 100% organic cotton, 180 g/m², which gives them a very good hold and they do not wrinkle easily.
Our Made in France 🇫🇷 range features:
- the OCS100 label issued by Ecocert Greenlife
- of the "Guaranteed French origin" label
T-shirts made in France are 100% Combed Organic Cotton, 170 g/m².
We push the vice so far as not to use the slightest gram of plastic in the packages, your products are delivered in envelopes in kraft or cardboard 100% recycled and recyclable paper.
So to sum up, you can buy your sweatshirts on Cdiscount or Amazon but it's much better to do it with us!