Our promise
Apology offers you more than just a t-shirt or sweatshirt. We offer you a bold and lasting way to express your unique personality. Our original designs and our strong messages allow you to show your true character, while respecting the planet.
With Apology, you don't just wear a garment, you wear your story, your convictions and your character.
Basée près de Lille, Apology est née d'une idée toute simple
Parce qu’on en avait marre de t-shirts qui ne disent rien, qui ne servent à rien, qui s’entassent pour rien.
Parce qu’on voulait des fringues qui te comprennent, qui te serrent dans les bras (sans être moulants), qui parlent à ta place quand t’as plus les mots.
Parce qu’on pense qu’un bon t-shirt peut être aussi salvateur qu’un bon pote ou un bon mojito.
The creator of the brand
Olivier, a creative, multi-entrepreneur. After working for major fashion brands, then with quite a few brands via his latest startup adventure, he realized that greenwashing is omnipresent in big companies, that money dictates everything. So he wanted to do better, launch a brand that is more fair with the planet and with his conscience.
He often complains on LinkedIn, so if you want to follow him, click the button below (and you'll see his real face!).
PS: he already had message t-shirts in 1976 😉