Cheaper than a shrink, gentler than a Xanax

Sweatshirts & T-shirts with strong character

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The only 100% organic cotton antidepressants

Because sometimes a FUCK is necessary

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APOLOGY is the brand that dresses you when you have no more faith but still has style.

Sweatshirts and T-shirts for days when you feel like giving up, disappearing, or just existing differently. No bullshit glitter, no sugary greenwashing.
Here, we treat the blues with organic cotton and catchy phrases.
Each piece is a response: to absurdity, to fatigue, to pressure, to everything that annoys you.

Welcome to the only brand where your discomfort finally has some swag.

our manifesto

✨ Cadeaux personnalisés : ton message, ton Apology

Tu veux marquer le coup ?

Écris ton propre message et crée ton t-shirt unique.

Un mot, une punchline, une blague d’intérieur : tout est possible (ou presque).

Clique sur “Je personnalise”, choisis ton modèle et ton texte, et on s’occupe du reste.

🎁 Livraison garantie avant Noël (oui, on gère ça).

Je personnalise mon t-shirt